I’m always looking for the spark that makes something resonate, and I care deeply about bringing audience insight and brand truth together into ideas that stick—not just ideas that look or sound good in the moment.

My foundation started in music. Before I knew what “brand strategy” was, I was studying music and art, drawn to the emotional power of pairing sound, words, and visuals. Designing album artwork that felt as meaningful as the music itself taught me an early lesson: when story, tone, and craft align, people feel it—and connection follows.

That instinct led me naturally into marketing.

After earning my BFA, I began my career in Los Angeles working in reality television, where I learned storytelling under pressure—editing for pace, attention, and emotion, and even stepping behind the mic to record voiceover for on-air transitions. It was a crash course in storytelling, pacing, and audience attention—lessons that continue to shape how I approach creative work.

After completing my contract term, I returned to Ohio and built a career in marketing across agencies, corporate environments, and nonprofits. Along the way, I earned my Master’s in Marketing and Communications and held roles spanning branding, digital, PR, and strategy—including leading the rebrand of a long-established nonprofit and overseeing major accounts at consumer insights and integrated communications agencies. Most recently, I served as Director of Strategy with a focus on destination marketing, where diverse audiences and complex offerings demanded clarity, empathy, and a strong narrative hook.

Across more than 20 years, I’ve worked in both B2B and B2C, across traditional and digital channels, supporting organizations of all sizes—from emerging brands to global leaders. Today, I work as a freelance consultant, partnering with agencies and brands to create emotionally resonant, insight-driven work grounded in strong strategy.

I’m known for wearing many hats, obsessing over details, and never losing sight of the human on the other side of the message. I also bring an unconventional edge—voice acting and a deep appreciation for sonic branding—because sound, tone, and pacing are often the difference between being noticed and being remembered.

If you’re looking for a strategic partner who can turn insight into ideas, strategy into storytelling, and brands into experiences people genuinely connect with, let’s talk.