A creative marketing consultant with a musical background, Carrie initially pursued photography and graphic design to learn how to create elaborate album covers and booklets for her own music. This was back when people still purchased physical albums (pretty crazy, huh?). Emotionally-driven writing was always her passion, and the visual representation of lyrics using typography gave her the ability to push the meaning of each song even further. Finding new ways to generate those “yes, I so get it” moments is what has driven her since before she understood how very well that could translate to helping brands communicate what they are all about. In other words, she was motivated by finding what resonates emotionally with humans (consumers), before it was cool.
Graduating with a bachelor’s degree in fine arts in 2003, Carrie’s career began in Los Angeles, California where she worked for a reality television production company, which gave her video production chops out of the gate. She also gained experience in voice-over, recording the “coming up next,” and other transitional commentary you hear on TV shows. With a small resume of pretty unique experience, she came back to Ohio in 2004 to be close to family and dedicated her creative talents to an array of positions for traditional and digital marketing and advertising agencies, and corporate as well as non-profit organizations.
She got her feet wet in the agency world, first working for a digital new media interactive firm, and then while working for corporate America, in 2008, she earned her Master’s degree in marketing and communications. Shortly before graduation, she was recruited for a Director of Marketing position for a non-profit where she got to flex her design and strategic muscles, building a brand with years of history but that previously lacked a consistent voice and identity. She then spent a number of years at a marketing agency where she learned the importance of quality consumer research and gained a new appreciation for creative strategy, overseeing the agency’s largest accounts from research through creative development and implementation.
Carrie has experience in B2B and B2C marketing and has served a range of small to large global brands. With 17 years of well-rounded marketing experience, she is a consultant working for agencies in multiple capacities and for individual clients, and offers a vast array of services including specialized skills, such as voice over.
Every work experience has culminated to create a background of skillful diversity, this coupled with her intense energy, focus and passion has earned her the title of “Rockstar.” Given her musical background, this artful play on words seemed to fit her personal brand harmoniously (pun intended), and so NeedARockstar was born.