TourismOhio Rebrand

Role: Managed the strategic rebrand of the Ohio brand from research through strategy to implementation. For the video samples below, I was a contributing script writer, supporting director, and co-voiceover coach/director, and was the sole contract negotiator for music track rights with the writers side as well the publisher, Sony Music, for commercial use.

Credit: Cult Marketing, LLC

Caster Connection Poster Series

Role: Concept creator, photography art director, and copywriter for this poster series which was a part of the edgy CC APEX campaign.

Credit: Cult Marketing, LLC

QH Rebrand

Role: Managed the strategic rebrand and implementation of the Quantum Health brand. For the video samples below, I was a contributing script writer, co-director/producer, co-voiceover coach/director, and contributing imagery and music selector.

Credit: Cult Marketing, LLC

Luxottica R&R Campaign

Role: Managed research process through strategy and creative implementation of the ratings and reviews campaign for Luxottica. In the technical video below created for doctors of optometry, I was the script writer and directed the creative as well as provided the voice-over.

Credit: Cult Marketing, LLC

Corso Construction Group Rebrand

Role: Designer of new logo and business card, as well as branding elements such as the tagline and visual guidelines.

CCC Design
Testimonials
Sally Hughes

Sally Hughes

CEO, Caster Connection

Carrie has an unparalleled energy and passion for her work. She is the perfect combination of a strategic and creative thinker which has been critical in thinking through and executing our marketing programs.
Kyle Hickman

Kyle Hickman

Founder, Revel Branding

When Carrie walks into the room the energy lifts and good things happen. Her marketing knowledge and experience take this energy even further. She has proven time and again that she can turn complex marketing and branding problems into smart, successful solutions.

Anyone who hires Carrie will not only see great results, but they will enjoy the process as well.

Dana Bernstein

Dana Bernstein

Founder, BernYoga

Carrie is as tenacious as she is creative. I've seen firsthand how she gets things done — intuitively, efficiently and with a wealth of knowledge. Through her creative direction, she takes each brand's story and translates it into design work that reflects that business' unique vision.

And, she's one of the easiest people I've ever worked with, making the creative process an absolute pleasure.

Katy Burrier

Katy Burrier

Director, E-commerce Business Development Effectiveness, DHL

Carrie is a rockstar. She has an incredibly creative mind, packaged with an analytical perspective and balanced demeanor that results in top-notch brand work for her clients. And she can manage projects from conception to implementation, something very difficult to find in this industry. I have worked with her on a high-profile project that if it weren't for her vision, strategy and determination, the outcome could have been very different.

Your project success rate increases exponentially when Carrie is your partner.

Lee Carman

Lee Carman

Head of Retail Partnerships, Chewy

I had the pleasure of working with Carrie on several cross-departmental initiatives over the past two years and am thoroughly impressed with her dedication and drive for excellence. Carrie’s creative spin on some of our new product introductions have helped Mac Tools achieve an increased level of sell-through and also given us tremendous gains into new channels of distribution. Under Carrie’s PR leadership, our advertising campaigns were extremely effective at penetrating deeper into our core markets ... her sharp insights and branding instincts lent a fresh approach to solutions for old issues.

I would recommend Carrie as an asset to any organization.

Katie Lundy

Katie Lundy

Vice President, Inspire PR Group

I have worked with Carrie on various projects including the strategic rebrand of TourismOhio. Her strategic eye, outside of the box creativity, attention to detail and impressive work ethic ensures her clients achieve their business goals, always. One of Carrie's best assets is her authentic nature and ability to form lasting relationships with clients.

All of this, combined with her professionalism and quality work, allows her to produce results and makes her an ideal partner for any marketing project.