Approach

“I view each project as a puzzle with many facets—an equation waiting to be solved—and I am determined to ensure each piece is revealed and placed precisely for optimum impact.”

Because of her diverse experience, Carrie has insight into the intricacies of executing each element. Her full-service skill set and acute curiosity also mean that whether you engage her to do a comprehensive branding project, campaign messaging and strategy or simply to help with one initiative for an existing brand, she will immerse and invest to find ways to make the work as strategic, smart and authentic as possible.

The following process is recommended to develop effective and compelling brand and campaign concepts backed by real consumer insight:

  • 1. Immerse

    This phase is of the utmost importance for quality output, and includes a foundational brand audit coupled with in-depth 1:1 interviews with stakeholders and external target audiences. These conversations will go beyond the rational background information to uncover deeper insight into the target audience mindset, brand experiences and perceptions, and help fully define brand truths, obstacles and opportunities.

  • 2. Illuminate

    This is where you’ll start to see ideas take shape. A detailed brand analysis will be provided that will include key findings and research insights, as well as ideas for meeting consumer needs with your offerings, overcoming barriers, potential growth opportunities, and strengthening the authenticity of your brand by building upon current perceptions.

  • 3. Inspire

    Oh, the concepting phase — this is what I live for!  This brings everything together with a shiny, glittery bow and includes a comprehensive deck of conceptual ideas, inspiration and planning for how these new insights can translate into actionable platforms for communications. This may be followed by the development of authentic and impactful creative based on a solid (and sometimes evolved) brand strategy.

Testimonials
Sally Hughes

Sally Hughes

Founder, Caster Connection

Carrie has an unparalleled energy and passion for her work. She is the perfect combination of a strategic and creative thinker which has been critical in thinking through and executing our marketing programs.

Kyle Hickman

Kyle Hickman

Founder, Revel Branding

When Carrie walks into the room the energy lifts and good things happen. Her marketing knowledge and experience take this energy even further. She has proven time and again that she can turn complex marketing and branding problems into smart, successful solutions.

Anyone who hires Carrie will not only see great results, but they will enjoy the process as well.

Dana Bernstein

Dana Bernstein

Founder, BernYoga

Carrie is as tenacious as she is creative. I’ve seen firsthand how she gets things done — intuitively, efficiently and with a wealth of knowledge. Through her creative direction, she takes each brand’s story and translates it into design work that reflects that business’ unique vision.

And, she’s one of the easiest people I’ve ever worked with, making the creative process an absolute pleasure.

Katy Burrier

Katy Burrier

Director, Business Development, DHL

Carrie is a rockstar. She has an incredibly creative mind, packaged with an analytical perspective and balanced demeanor that results in top-notch brand work for her clients. And she can manage projects from conception to implementation, something very difficult to find in this industry. I have worked with her on a high-profile project that if it weren’t for her vision, strategy and determination, the outcome could have been very different.

Your project success rate increases exponentially when Carrie is your partner.

Lee Carman

Lee Carman

Head of Retail Partnerships, Chewy

I had the pleasure of working with Carrie on several cross-departmental initiatives over the past two years and am thoroughly impressed with her dedication and drive for excellence. Carrie’s creative spin on some of our new product introductions have helped Mac Tools achieve an increased level of sell-through and also given us tremendous gains into new channels of distribution. Under Carrie’s PR leadership, our advertising campaigns were extremely effective at penetrating deeper into our core markets … her sharp insights and branding instincts lent a fresh approach to solutions for old issues.

I would recommend Carrie as an asset to any organization.

Katie Lundy

Katie Lundy

Vice President, Inspire PR Group

I have worked with Carrie on various projects including the strategic rebrand of TourismOhio. Her strategic eye, outside of the box creativity, attention to detail and impressive work ethic ensures her clients achieve their business goals, always. One of Carrie’s best assets is her authentic nature and ability to form lasting relationships with clients.

All of this, combined with her professionalism and quality work, allows her to produce results and makes her an ideal partner for any marketing project.