Sonoma County Tourism – Responsible Travel Initiative

“Pause & Effect” campaign samples

Role: Director of Strategy, client-side producer and supporting art director.

Awards and recognition: Destiny Award – “Pause & Effect” PR campaign | Mosaic Addy Award – :30 sustainable (responsible) travel TV spot | ESTO Award – “Pause & Effect” PR campaign | Poppy Award Finalist – “Pause & Effect” PR campaign

Credit: Agency – Fahlgren Mortine, Production Company – Matador Network

TourismOhio – Rebrand

Role: Managed the strategic rebrand of the Ohio tourism brand from research through strategy to implementation. Contributing script writer, supporting director, and co-voiceover coach/director, and sole contract negotiator for music track rights with the writers side as well the publisher, Sony Music, for commercial use.

Credit: Cult Marketing, LLC

Role: Concept creator, photography art director, and copywriter for this poster series which was a part of the purposely edgy CC APEX campaign. Photographer credit to the wildly talented Stephen Webster.

Credit: Cult Marketing, LLC

Quantum Health – Rebrand

Role: Managed the strategic rebrand and implementation of the Quantum Health brand. Contributing script writer, co-director/producer.

Credit: Cult Marketing, LLC

Luxottica – OD Campaign

Role: Managed research process through strategy and creative implementation of the ratings and reviews campaign for Luxottica. In the technical video above created for doctors of optometry, I was the script writer and directed the creative as well as provided the voice-over.

Credit: Cult Marketing, LLC